So, what is life like in 2030? In a word: different.
So, what is life like in 2030? In a word: different. Over the next ten years, rising temperatures will threaten our predominantly urban, coastal way of life.
A dwindling population might be good news for the planet’s overtaxed resources. But our current economic system relies on the next generation to care for the elderly and foot the bill for pensions through their taxes.
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen field.
the world’s aging population, or gray market, represents an enormous financial opportunity for firms. Currently, people 60 years and older – that’s baby boomers, born between 1944 and 1964, and the Silent Generation, born between 1925 and 1943 – hold over half of the world’s wealth. By 2030, there’ll be another 400 million more people in the 60-plus age bracket worldwide.
speak to the 60-plus cohort in a targeted, aspirational way, and tailor products and services to them. Unfortunately, they’re not an easy market to court. Their age means they’ve likely “seen it all” when it comes to advertising.
A front-loading washing machine might be manageable for a user in his 70s, but impossible for that same user once he’s in his 80s.
To take care of the economy, take care of seniors.
the middle classes are the engine of the economy. Neither affluent nor impoverished, they are steady – if cautious – consumers.
And yet, in Europe and America,
And yet, in Europe and America, the middle classes, once robust, are stagnating. Many traditional middle-class jobs have been automated or outsourced.
they’re also predicted to accrue more debt as they acquire the typical middle-class trappings of home and car, and display their status through luxury goods.
Over a hundred million people join the middle classes each year, and by 2030, the middle classes in Asia, excluding Japan, will account for half of global consumer spending power.
or ride-sharing platform Didi, will be poised to become global powerhouses.
companies based in the developing world, like Chinese e-commerce site Alibaba or ride-sharing platform Didi, will be poised to become global powerhouses.
Walmart’s entry into the developing world illustrates the dangers of an unthinking expansion into a new market. In South Korea, the supermarket chain sold bulk-packaged items, apparently unaware of the Korean consumer’s preference for purchasing in smaller quantities.
developing world once viewed the Western middle-class lifestyle as aspirational. By 2030, this perspective may well have reversed.
major metropolises are hotbeds of art, culture, and finance – as well as inequality, pollution, and, well, actual heat.
their high concentrations of concrete and asphalt.
construction, and traffic.
75 percent of cities are on or near a coast, making them vulnerable to rising sea levels.
that comes from transporting food into urban centers and bolsters urban greenery – which, in turn, soaks up more carbon emissions. In Singapore, urban agriculture schemes are already in place. The firm Sky Greens grows commercial quantities
So, what is life like in 2030? In a word: different.
So, what is life like in 2030? In a word: different. Over the next ten years, rising temperatures will threaten our predominantly urban, coastal way of life.
A dwindling population might be good news for the planet’s overtaxed resources. But our current economic system relies on the next generation to care for the elderly and foot the bill for pensions through their taxes.
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen field.
the world’s aging population, or gray market, represents an enormous financial opportunity for firms. Currently, people 60 years and older – that’s baby boomers, born between 1944 and 1964, and the Silent Generation, born between 1925 and 1943 – hold over half of the world’s wealth. By 2030, there’ll be another 400 million more people in the 60-plus age bracket worldwide.
speak to the 60-plus cohort in a targeted, aspirational way, and tailor products and services to them. Unfortunately, they’re not an easy market to court. Their age means they’ve likely “seen it all” when it comes to advertising.
A front-loading washing machine might be manageable for a user in his 70s, but impossible for that same user once he’s in his 80s.
To take care of the economy, take care of seniors.
the middle classes are the engine of the economy. Neither affluent nor impoverished, they are steady – if cautious – consumers.
And yet, in Europe and America,
And yet, in Europe and America, the middle classes, once robust, are stagnating. Many traditional middle-class jobs have been automated or outsourced.
they’re also predicted to accrue more debt as they acquire the typical middle-class trappings of home and car, and display their status through luxury goods.
Over a hundred million people join the middle classes each year, and by 2030, the middle classes in Asia, excluding Japan, will account for half of global consumer spending power.
or ride-sharing platform Didi, will be poised to become global powerhouses.
companies based in the developing world, like Chinese e-commerce site Alibaba or ride-sharing platform Didi, will be poised to become global powerhouses.
Walmart’s entry into the developing world illustrates the dangers of an unthinking expansion into a new market. In South Korea, the supermarket chain sold bulk-packaged items, apparently unaware of the Korean consumer’s preference for purchasing in smaller quantities.
developing world once viewed the Western middle-class lifestyle as aspirational. By 2030, this perspective may well have reversed.
major metropolises are hotbeds of art, culture, and finance – as well as inequality, pollution, and, well, actual heat.
their high concentrations of concrete and asphalt.
construction, and traffic.
75 percent of cities are on or near a coast, making them vulnerable to rising sea levels.
that comes from transporting food into urban centers and bolsters urban greenery – which, in turn, soaks up more carbon emissions. In Singapore, urban agriculture schemes are already in place. The firm Sky Greens grows commercial quantities
So, what is life like in 2030? In a word: different.
So, what is life like in 2030? In a word: different. Over the next ten years, rising temperatures will threaten our predominantly urban, coastal way of life.
A dwindling population might be good news for the planet’s overtaxed resources. But our current economic system relies on the next generation to care for the elderly and foot the bill for pensions through their taxes.
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen
Well, these days women are more active in the workforce. So they’re likely to defer starting a family until they’re established in their chosen field.
the world’s aging population, or gray market, represents an enormous financial opportunity for firms. Currently, people 60 years and older – that’s baby boomers, born between 1944 and 1964, and the Silent Generation, born between 1925 and 1943 – hold over half of the world’s wealth. By 2030, there’ll be another 400 million more people in the 60-plus age bracket worldwide.
speak to the 60-plus cohort in a targeted, aspirational way, and tailor products and services to them. Unfortunately, they’re not an easy market to court. Their age means they’ve likely “seen it all” when it comes to advertising.
A front-loading washing machine might be manageable for a user in his 70s, but impossible for that same user once he’s in his 80s.
To take care of the economy, take care of seniors.
the middle classes are the engine of the economy. Neither affluent nor impoverished, they are steady – if cautious – consumers.
And yet, in Europe and America,
And yet, in Europe and America, the middle classes, once robust, are stagnating. Many traditional middle-class jobs have been automated or outsourced.
they’re also predicted to accrue more debt as they acquire the typical middle-class trappings of home and car, and display their status through luxury goods.
Over a hundred million people join the middle classes each year, and by 2030, the middle classes in Asia, excluding Japan, will account for half of global consumer spending power.
or ride-sharing platform Didi, will be poised to become global powerhouses.
companies based in the developing world, like Chinese e-commerce site Alibaba or ride-sharing platform Didi, will be poised to become global powerhouses.
Walmart’s entry into the developing world illustrates the dangers of an unthinking expansion into a new market. In South Korea, the supermarket chain sold bulk-packaged items, apparently unaware of the Korean consumer’s preference for purchasing in smaller quantities.
developing world once viewed the Western middle-class lifestyle as aspirational. By 2030, this perspective may well have reversed.
major metropolises are hotbeds of art, culture, and finance – as well as inequality, pollution, and, well, actual heat.
their high concentrations of concrete and asphalt.
construction, and traffic.
75 percent of cities are on or near a coast, making them vulnerable to rising sea levels.
that comes from transporting food into urban centers and bolsters urban greenery – which, in turn, soaks up more carbon emissions. In Singapore, urban agriculture schemes are already in place. The firm Sky Greens grows commercial quantities
