Category
Engagement
Desc
Evaluation questions
Expl
The product is original and genuine, it fits with the values of the userThere seem to be 2 kinds. One is about it being real. This kind is often only noticed when it breaks down. If you are engaged in some experience and something happens that suddenly reminds you that it is not real, then the authenticity can be lost. The other kind is about a product being a part of your identity, an expression of the self.
Factor
Authenticity