Connectedness IntimacyLove / FrienshipClosenessTogethernessOther-awareness
Category
Meaning
Desc
• Being aware of others’ emotions, activi- ties or mood• Expressing feelings or emotions in a wide variety of ways• Having a sense of physical intimacy• Caring about others• Offering gifts to others• Carrying out actions together• Keeping record of past activities and special moments
Evaluation questions
Are there any related connections between you and others in connection to the product? Are they meaningful? How could they be improved? E.g. BlaBlaCar, Couchsurfing, Marktplaats
Expl
- Feeling that you have regular intimate **contact** with people who **care** about you rather than feeling lonely and uncared for. – **belonging, community, harmony** - Relatedness is about connecting to other people (that are important to us) - Not: Feeling related to a product. It can be relevant in intelligent agents tough - Not: Feeling related to a brand. That is about brand experience
Factor
Relatedness / Belongingness