Media consumption, on the other hand -- what we actually pay attention to -- has been growing at compounded rates ranging between 3 and 5 percent each year.
Media consumption growing at steady rates each year
Media consumption to average 15. 5 hours a day by 2015
James E. Short. How Much Media? 2013 Report on American Consumers. Institute for Communication Technology Management (CTM) at the USC Marshall School of Business, October 2013