To be efficient, these design managers start to recognise patterns of “rejectable” portfolios. They don’t have other options but to eliminate the worst in seconds.
the higher your seniority, the quicker your portfolio will be rejected when encountering some of these mistakes.
Fail to establish context Most designers make this mistake — they fail to explain what situation they were in when writing about their work. They don’t explain the problem that they were solving in a way an outsider would understand.
You can have a perfect title and a captivating hook, but I lose interest if I don’t understand what you were doing and why.
aim for case studies that are 10-minute reads and strike a good balance between text and visuals.
Slava Shestopalov recommends a text-visual ratio from 50/50 to 25/75 percent. I’d say the sweet spot is somewhere around 40/60.
addressing one use case can unlock numerous possibilities, offering users diverse options while minimising engineering requirements.
Do you get it? No, neither do I. I have no idea what that paragraph is trying to tell me. Avoid this type of language at all costs. I know some designers want to use big words and long sentences to sound smart.
don’t look like a designer with a huge ego, but also not one who is silent in meetings and does what others tell them to do. Don’t be too humble.
My problem with overusing “we” is that sometimes designers hide behind other people’s contributions
The storytelling format combined with the STAR framework (right side in Fig 5) explains the real problems you solved and how you became a better designer through that.
They’re tricks to get over that 30-second cut.
In the first paragraph, Moishy writes: As a ride-hailing app, learning from unexpected sources, such as Netflix, helped us implement a new profile selection feature that has improved user experience and doubled business orders conversion rate.
The title is interesting and captivates the reader
There’s no generic fluff.
The only fault with Moishy’s case study is that his contributions are somewhat unclear. He uses “we” a lot.
Nearly everyone can communicate their thoughts in some non-written way. However, not everyone is capable of translating those same thoughts into writing.
