Simply drinking a cup of coffee would be utterly draining.
London cabbies’
smell changes your perception
Botox can make you less empathetic.
we sour and become unpalatable.
Ever met up with a friend from your school days and found yourself wondering what happened to the person you once knew?
brains are constantly making new connections and adapting to new situations.
synapses – connections which transmit information
lose the synaptic connections that haven’t been reinforced by constant repetition.
every person you meet, film you watch or book you read
“learn” by repetition
part of the brain responsible for spatial memory
targeted area grew as a result of constant use.
cab drivers strengthened certain connections in their brains.
dramatic effect on personality.
murdered his wife and mother,
killed another 13 people with a rifle
found a tumor in his brain. It was located in the part that’s responsible for fear and aggression.
looked like a picture of a duck, to take a famous example, can suddenly seem to depict a rabbit.
change its mind about what’s real. One reason that happens is that
sensory organs responsible for smell, taste and sight.
lost his sight at the age of three.
surgery to restore his vision
felt overloaded and terrified.
couldn’t recognize his children.
his brain hadn’t learned to see.
loss of activity in his visual cortex
our eyes aren’t like video cameras relaying information
your sense of reality is a product of the way your brain interprets information.
synesthesia, a condition in which sensory perceptions are mixed up with one another.
tasting words written on a page and hearing music as color.
people with synesthesia are simply hallucinating? Not at all!
better at doing things when you don’t think too hard about them.
champion sport stacker.
perform a cup-stacking routine.
unfamiliar.
Austin’s brain, on the other hand, was at rest.
structure of his brain had physically changed.
certain level of proficiency, conscious effort actually leads to mistakes.
how much money female dancers at strip clubs earned at various stages of their menstrual cycle.
when dancers were ovulating, and therefore fertile, men gave them twice as many tips as they handed out to their non-ovulating counterparts.
subtle changes in the women’s appearances that were caused by higher estrogen levels.
You’re much more likely to think of someone’s behavior as immoral if there’s a bad smell in the air.
subconscious activity is priming.
sensory data influences our perceptions
which career to pursue.
what you should have for lunch can stimulate intense neural activity.
create a feedback loop.
If you enjoy your decision, your brain releases dopamine. That, in turn, will become part of the argument next time you’re confronted with a similar choice.
In a motorbike accident, she damaged the part of her brain that reports on her emotional and physical state.
bind yourself to an agreement to meet your friend at the gym? If you want to steer clear of Facebook during exams, have a friend change your password. Giving up smoking? Toss your cigarettes and lighters in the trash. Socialization is one of the brain’s main functions and it boosts the chance of group survival.
The participants who’d had Botox weren’t just less facially mobile themselves; they were also much worse at deciphering the emotions of others!
dehumanizing people in the eyes of others. In the early 1990s, in Yugoslavia, Serbian media channels started running stories designed to incite hatred of the Muslim population
participants registered much less brain activity when shown these images than they usually would when thinking about or interacting with people who weren’t homeless.
yesterday’s wildest sci-fi fantasies
Imagine receiving the weather forecast, traffic updates and push notifications inside your head!
upload our brains to a more durable machine?
constantly whirring away and wielding a tremendous influence on your thoughts, feelings and behavior. Incognito:
cockpit controlled by our own personality.
hidden hand of the subconscious
Simply drinking a cup of coffee would be utterly draining.
London cabbies’
smell changes your perception
Botox can make you less empathetic.
we sour and become unpalatable.
Ever met up with a friend from your school days and found yourself wondering what happened to the person you once knew?
brains are constantly making new connections and adapting to new situations.
synapses – connections which transmit information
lose the synaptic connections that haven’t been reinforced by constant repetition.
every person you meet, film you watch or book you read
“learn” by repetition
part of the brain responsible for spatial memory
targeted area grew as a result of constant use.
cab drivers strengthened certain connections in their brains.
dramatic effect on personality.
murdered his wife and mother,
killed another 13 people with a rifle
found a tumor in his brain. It was located in the part that’s responsible for fear and aggression.
looked like a picture of a duck, to take a famous example, can suddenly seem to depict a rabbit.
change its mind about what’s real. One reason that happens is that
sensory organs responsible for smell, taste and sight.
lost his sight at the age of three.
surgery to restore his vision
felt overloaded and terrified.
couldn’t recognize his children.
his brain hadn’t learned to see.
loss of activity in his visual cortex
our eyes aren’t like video cameras relaying information
your sense of reality is a product of the way your brain interprets information.
synesthesia, a condition in which sensory perceptions are mixed up with one another.
tasting words written on a page and hearing music as color.
people with synesthesia are simply hallucinating? Not at all!
better at doing things when you don’t think too hard about them.
champion sport stacker.
perform a cup-stacking routine.
unfamiliar.
Austin’s brain, on the other hand, was at rest.
structure of his brain had physically changed.
certain level of proficiency, conscious effort actually leads to mistakes.
how much money female dancers at strip clubs earned at various stages of their menstrual cycle.
when dancers were ovulating, and therefore fertile, men gave them twice as many tips as they handed out to their non-ovulating counterparts.
subtle changes in the women’s appearances that were caused by higher estrogen levels.
You’re much more likely to think of someone’s behavior as immoral if there’s a bad smell in the air.
subconscious activity is priming.
sensory data influences our perceptions
which career to pursue.
what you should have for lunch can stimulate intense neural activity.
create a feedback loop.
If you enjoy your decision, your brain releases dopamine. That, in turn, will become part of the argument next time you’re confronted with a similar choice.
In a motorbike accident, she damaged the part of her brain that reports on her emotional and physical state.
bind yourself to an agreement to meet your friend at the gym? If you want to steer clear of Facebook during exams, have a friend change your password. Giving up smoking? Toss your cigarettes and lighters in the trash. Socialization is one of the brain’s main functions and it boosts the chance of group survival.
The participants who’d had Botox weren’t just less facially mobile themselves; they were also much worse at deciphering the emotions of others!
dehumanizing people in the eyes of others. In the early 1990s, in Yugoslavia, Serbian media channels started running stories designed to incite hatred of the Muslim population
participants registered much less brain activity when shown these images than they usually would when thinking about or interacting with people who weren’t homeless.
yesterday’s wildest sci-fi fantasies
Imagine receiving the weather forecast, traffic updates and push notifications inside your head!
upload our brains to a more durable machine?
constantly whirring away and wielding a tremendous influence on your thoughts, feelings and behavior. Incognito:
cockpit controlled by our own personality.
hidden hand of the subconscious
Simply drinking a cup of coffee would be utterly draining.
London cabbies’
smell changes your perception
Botox can make you less empathetic.
we sour and become unpalatable.
Ever met up with a friend from your school days and found yourself wondering what happened to the person you once knew?
brains are constantly making new connections and adapting to new situations.
synapses – connections which transmit information
lose the synaptic connections that haven’t been reinforced by constant repetition.
every person you meet, film you watch or book you read
“learn” by repetition
part of the brain responsible for spatial memory
targeted area grew as a result of constant use.
cab drivers strengthened certain connections in their brains.
dramatic effect on personality.
murdered his wife and mother,
killed another 13 people with a rifle
found a tumor in his brain. It was located in the part that’s responsible for fear and aggression.
looked like a picture of a duck, to take a famous example, can suddenly seem to depict a rabbit.
change its mind about what’s real. One reason that happens is that
sensory organs responsible for smell, taste and sight.
lost his sight at the age of three.
surgery to restore his vision
felt overloaded and terrified.
couldn’t recognize his children.
his brain hadn’t learned to see.
loss of activity in his visual cortex
our eyes aren’t like video cameras relaying information
your sense of reality is a product of the way your brain interprets information.
synesthesia, a condition in which sensory perceptions are mixed up with one another.
tasting words written on a page and hearing music as color.
people with synesthesia are simply hallucinating? Not at all!
better at doing things when you don’t think too hard about them.
champion sport stacker.
perform a cup-stacking routine.
unfamiliar.
Austin’s brain, on the other hand, was at rest.
structure of his brain had physically changed.
certain level of proficiency, conscious effort actually leads to mistakes.
how much money female dancers at strip clubs earned at various stages of their menstrual cycle.
when dancers were ovulating, and therefore fertile, men gave them twice as many tips as they handed out to their non-ovulating counterparts.
subtle changes in the women’s appearances that were caused by higher estrogen levels.
You’re much more likely to think of someone’s behavior as immoral if there’s a bad smell in the air.
subconscious activity is priming.
sensory data influences our perceptions
which career to pursue.
what you should have for lunch can stimulate intense neural activity.
create a feedback loop.
If you enjoy your decision, your brain releases dopamine. That, in turn, will become part of the argument next time you’re confronted with a similar choice.
In a motorbike accident, she damaged the part of her brain that reports on her emotional and physical state.
bind yourself to an agreement to meet your friend at the gym? If you want to steer clear of Facebook during exams, have a friend change your password. Giving up smoking? Toss your cigarettes and lighters in the trash. Socialization is one of the brain’s main functions and it boosts the chance of group survival.
The participants who’d had Botox weren’t just less facially mobile themselves; they were also much worse at deciphering the emotions of others!
dehumanizing people in the eyes of others. In the early 1990s, in Yugoslavia, Serbian media channels started running stories designed to incite hatred of the Muslim population
participants registered much less brain activity when shown these images than they usually would when thinking about or interacting with people who weren’t homeless.
yesterday’s wildest sci-fi fantasies
Imagine receiving the weather forecast, traffic updates and push notifications inside your head!
upload our brains to a more durable machine?
constantly whirring away and wielding a tremendous influence on your thoughts, feelings and behavior. Incognito:
Linking our brains with computing technologies would mark a turning point in the history of humanity. It would be the beginning of an entirely new era – an age of transhumanism.
