Thinking, Fast and Slow by Daniel Kahneman:
• Explores how we humans think and make decisions; how our rational or ‘slow’ side and our intuitive or ‘fast’ side interact
• Reveals how our minds can be manipulated and why certain decisions are difficult
• Emphasizes the power of unconscious bias and how it impacts our judgement and decision making
• Offers readers a framework to actively challenge their established beliefs and examine their thinking processes
• Shows why seemingly small changes in how a question is framed can influence an answer
As a UX designer, this book provides key insights on how people think and make decisions and teaches important strategies for understanding user behavior. It offers a practical framework on analyzing decision making and understanding the impact of unconscious biases when designing products. Reading Thinking, Fast and Slow will set the foundation for understanding user psychology and help you create more effective designs.
Further reading for UX designers may include books such as Hooked: How to Build Habit-Forming Products by Nir Eyal and Don't Make Me Think: A Common Sense Approach to UX Design by Steve Krug.
✏️ Highlights
Are people good intuitive statisticians? We already knew that people are good intuitive grammarians: at age four a child effortlessly conforms to the rules of grammar as she speaks, although she has no idea that such rules exist.
As expected, we found that our expert colleagues, like us, greatly exaggerated the likelihood that the original result of an experiment would be successfully replicated even with a small sample. They also gave very poor advice to a fictitious graduate student about the number of observations she needed to collect.
Even statisticians were not good intuitive statisticians.
it is much easier to strive for perfection when you are never bored. Perhaps most important, we checked our
it is much easier to strive for perfection when you are never bored.
one of the great joys I found in the collaboration was that Amos frequently saw the point of my vague ideas much more clearly than I did.
Are people good intuitive statisticians? We already knew that people are good intuitive grammarians: at age four a child effortlessly conforms to the rules of grammar as she speaks, although she has no idea that such rules exist.
As expected, we found that our expert colleagues, like us, greatly exaggerated the likelihood that the original result of an experiment would be successfully replicated even with a small sample. They also gave very poor advice to a fictitious graduate student about the number of observations she needed to collect.
Even statisticians were not good intuitive statisticians.
it is much easier to strive for perfection when you are never bored. Perhaps most important, we checked our
it is much easier to strive for perfection when you are never bored.
one of the great joys I found in the collaboration was that Amos frequently saw the point of my vague ideas much more clearly than I did.
