[W5] Learning and decision-making
- People make most decisions unconsciously, which does not mean they are irrational or bad. However, users still want a
rational, logical reasoning for the decision they make - so for us
designers is it crucial to know, the unconcious motivations of our user
group to encourage their action.
- Mood influences the decision-making process - the state of mood can and has be influenced by using small things
like videos. People in good mood will rate a product as being more
valuable to them as people in bad mood. If there just was a way to
detect the current emotional state of the user, we designers could react with different solutions for a variety of emotional stages. But even without knowing them, we are still able to find and build on
the emotional stages most likely for the user group we design for.
- People learn best from examples - Don’t just tell people what to do. Show them and guide them through the process.