Do you ever get the feeling that everything around you looks the same? Interior spaces Consumer brands Cars Restaurant
Do you ever get the feeling that everything around you looks the same? Interior spaces Consumer brands Cars Restaurant menus Apps
“It’s the realm of coffee shops, bars, startup offices, and co-live/work spaces that share the same hallmarks everywhere you go: a profusion of symbols of comfort and quality, at least to a certain connoisseurial mindset. Minimalist furniture. Craft beer and avocado toast. Reclaimed wood. Industrial lighting. Cortados. Fast internet. The homogeneity of these spaces means that traveling between them is frictionless, a value that Silicon Valley prizes.”
When Airbnb launched in 2008, it sold itself as a new way to travel, allowing users to experience cities how locals do. It was about human connection and authenticity. But it wasn’t long before a creeping sameness set in: The same generically tasteful furniture The same succulents and monstera plants The same Nespresso coffee makers
Underdog positioning — “We’re not like the corporate giants.” Human-centered stories — “We started this company in our dorm room.” Mission-driven messaging — “We’re fighting the good fight for you.” Aspirational narratives — “We’re making luxury approachable.” Chummy tone of voice — “Hi, friend!”
Do you ever get the feeling that everything around you looks the same? Interior spaces Consumer brands Cars Restaurant
Do you ever get the feeling that everything around you looks the same? Interior spaces Consumer brands Cars Restaurant menus Apps
“It’s the realm of coffee shops, bars, startup offices, and co-live/work spaces that share the same hallmarks everywhere you go: a profusion of symbols of comfort and quality, at least to a certain connoisseurial mindset. Minimalist furniture. Craft beer and avocado toast. Reclaimed wood. Industrial lighting. Cortados. Fast internet. The homogeneity of these spaces means that traveling between them is frictionless, a value that Silicon Valley prizes.”
When Airbnb launched in 2008, it sold itself as a new way to travel, allowing users to experience cities how locals do. It was about human connection and authenticity. But it wasn’t long before a creeping sameness set in: The same generically tasteful furniture The same succulents and monstera plants The same Nespresso coffee makers
Underdog positioning — “We’re not like the corporate giants.” Human-centered stories — “We started this company in our dorm room.” Mission-driven messaging — “We’re fighting the good fight for you.” Aspirational narratives — “We’re making luxury approachable.” Chummy tone of voice — “Hi, friend!”
