make sense of two conflicting behaviors and invest our time trying to solve the puzzle.
same driver of addiction that is taking over our lives through cell phones, social media, gambling, and drugs.
neurotransmitter in the brain that transports information between neurons.
Ability to see rewards and take action towards
Dopamine allows us to identify rewards, physically take action towards them, and feel great in the process.
game of rewards
how does uncertainty affect dopamine?
monkeys were trained to identify a signal (light switch), and press a button ten times in exchange for a food reward. As this went on the amount and timing of dopamine release was measured.
levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
We would expect that levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
the anticipation of reward, not the receipt.
the anticipation of pleasure
the monkey’s still completed the work when the result was less predictable.
still compelled to perform the task when there was a smaller guarantee of a reward.
immense amounts of work
reward that we *think* is going to come after death.
what the rewards are in dating.
Attention — in person,
Physical Affection
If you’re really good looking, you can include that as a reward.
monkeys only did the work because they got a treat.
must appear a worthwhile reward for anyone to work for us
no need to give out your rewards constantly.
50% predictability
Dopamine levels are doubled when certainty is at 50%.
chase you and feel good about it.
wants to win the affection of another person, and get them chasing.
Initially, give out rewards such as attention, and fun experience.
chaser now thinks that if they see you again, they will get the same outcome and pleasurable feeling
You might decide to cancel a meeting or reduce the attention you give.
rise in expectation of this feeling,
increase uncertainty by responding differently
chase what they lost.
increase the size of the reward.
more compelled to win the bigger reward
Dopamine levels are kept high because the perceived reward
Dopamine levels are kept high because the perceived reward is increasing,
Denying feelings but acting a different way
touching and then suddenly withdrawing
Inconsistent texting patterns
Canceling plans last minute
show you precisely the role that uncertainty and unpredictability play in attraction.
manipulation of Dopamine
wanting to do things and feeling great about them.
Immense attraction, a roller-​coaster of emotions,
usually makes you chase harder.
When a girl or guy doesn’t text you back every time, do you like them more or less?
Nobody wants to watch a movie that’s predictable
Ironically, anything that comes easy makes us suspicious and wonder what’s wrong with that person.
Predictability and routine are what destroys even the strongest and most loving couples.
always maintain that level of uncertainty
element of wonder and anticipation.
pushing and trying new things.
to consider if the concepts in this article have caused you to obsess over someone without understanding why.
begin to question if it’s some divine destiny or meant to
hormones creating an addictive feedback loop.
elevated and consistent dopamine provides the euphoric high of crack cocaine.
Cognitive Dissonance,
make sense of two conflicting behaviors and invest our time trying to solve the puzzle.
same driver of addiction that is taking over our lives through cell phones, social media, gambling, and drugs.
neurotransmitter in the brain that transports information between neurons.
Ability to see rewards and take action towards
Dopamine allows us to identify rewards, physically take action towards them, and feel great in the process.
game of rewards
how does uncertainty affect dopamine?
monkeys were trained to identify a signal (light switch), and press a button ten times in exchange for a food reward. As this went on the amount and timing of dopamine release was measured.
levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
We would expect that levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
the anticipation of reward, not the receipt.
the anticipation of pleasure
the monkey’s still completed the work when the result was less predictable.
still compelled to perform the task when there was a smaller guarantee of a reward.
immense amounts of work
reward that we *think* is going to come after death.
what the rewards are in dating.
Attention — in person,
Physical Affection
If you’re really good looking, you can include that as a reward.
monkeys only did the work because they got a treat.
must appear a worthwhile reward for anyone to work for us
no need to give out your rewards constantly.
50% predictability
Dopamine levels are doubled when certainty is at 50%.
chase you and feel good about it.
wants to win the affection of another person, and get them chasing.
Initially, give out rewards such as attention, and fun experience.
chaser now thinks that if they see you again, they will get the same outcome and pleasurable feeling
You might decide to cancel a meeting or reduce the attention you give.
rise in expectation of this feeling,
increase uncertainty by responding differently
chase what they lost.
increase the size of the reward.
more compelled to win the bigger reward
Dopamine levels are kept high because the perceived reward
Dopamine levels are kept high because the perceived reward is increasing,
Denying feelings but acting a different way
touching and then suddenly withdrawing
Inconsistent texting patterns
Canceling plans last minute
show you precisely the role that uncertainty and unpredictability play in attraction.
manipulation of Dopamine
wanting to do things and feeling great about them.
Immense attraction, a roller-​coaster of emotions,
usually makes you chase harder.
When a girl or guy doesn’t text you back every time, do you like them more or less?
Nobody wants to watch a movie that’s predictable
Ironically, anything that comes easy makes us suspicious and wonder what’s wrong with that person.
Predictability and routine are what destroys even the strongest and most loving couples.
always maintain that level of uncertainty
element of wonder and anticipation.
pushing and trying new things.
to consider if the concepts in this article have caused you to obsess over someone without understanding why.
begin to question if it’s some divine destiny or meant to
hormones creating an addictive feedback loop.
elevated and consistent dopamine provides the euphoric high of crack cocaine.
Cognitive Dissonance,
make sense of two conflicting behaviors and invest our time trying to solve the puzzle.
same driver of addiction that is taking over our lives through cell phones, social media, gambling, and drugs.
neurotransmitter in the brain that transports information between neurons.
Ability to see rewards and take action towards
Dopamine allows us to identify rewards, physically take action towards them, and feel great in the process.
game of rewards
how does uncertainty affect dopamine?
monkeys were trained to identify a signal (light switch), and press a button ten times in exchange for a food reward. As this went on the amount and timing of dopamine release was measured.
levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
We would expect that levels would rise at the receipt of the reward; however, it was discovered that the signal was what triggered release. That
the anticipation of reward, not the receipt.
the anticipation of pleasure
the monkey’s still completed the work when the result was less predictable.
still compelled to perform the task when there was a smaller guarantee of a reward.
Same with drugs
Same with drugs & slot machines
immense amounts of work
reward that we *think* is going to come after death.
what the rewards are in dating.
Attention — in person,
Physical Affection
If you’re really good looking, you can include that as a reward.
monkeys only did the work because they got a treat.
must appear a worthwhile reward for anyone to work for us
no need to give out your rewards constantly.
50% predictability
Dopamine levels are doubled when certainty is at 50%.
chase you and feel good about it.
wants to win the affection of another person, and get them chasing.
Initially, give out rewards such as attention, and fun experience.
chaser now thinks that if they see you again, they will get the same outcome and pleasurable feeling
You might decide to cancel a meeting or reduce the attention you give.
rise in expectation of this feeling,
increase uncertainty by responding differently
chase what they lost.
increase the size of the reward.
more compelled to win the bigger reward
Dopamine levels are kept high because the perceived reward
Dopamine levels are kept high because the perceived reward is increasing,
Denying feelings but acting a different way
touching and then suddenly withdrawing
Inconsistent texting patterns
Canceling plans last minute
show you precisely the role that uncertainty and unpredictability play in attraction.
manipulation of Dopamine
wanting to do things and feeling great about them.
Immense attraction, a roller-​coaster of emotions,
usually makes you chase harder.
When a girl or guy doesn’t text you back every time, do you like them more or less?
Nobody wants to watch a movie that’s predictable
Ironically, anything that comes easy makes us suspicious and wonder what’s wrong with that person.
Predictability and routine are what destroys even the strongest and most loving couples.
always maintain that level of uncertainty
element of wonder and anticipation.
pushing and trying new things.
to consider if the concepts in this article have caused you to obsess over someone without understanding why.
begin to question if it’s some divine destiny or meant to
hormones creating an addictive feedback loop.
elevated and consistent dopamine provides the euphoric high of crack cocaine.
